Apps can transform the way you do anything you’re passionate about, whether that’s creating, learning, playing games, or just getting more done. And the App Store is the best place to discover new apps that let you pursue your passions in ways you never thought possible.

Designed for discovery.

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Tabs in the App Store make it easy to discover new apps you’re going to love. And to learn more about the kinds of apps you already love.

Today Tab

Games Tab

Apps Tab

Apple Arcade

Calling all players.
Hundreds of worlds. Zero ads.

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Thoughtfully crafted. Expertly curated.

Keeping up with all the great apps that debut every week is a full-time job. That’s why we have a team of full-time editors to bring you unique perspectives on what’s new and next in the world of apps.

Daily Stories

From exclusive world premieres to behind‑the‑scenes interviews, original stories by our editorial team explore the impact that apps have on our lives.

Tips and Tricks

Want to learn how to use filters in your new photo app? Or where to find the rarest creature in Pokémon GO? We’ve got the how-to articles and tips you need, right in the App Store.

Lists

From the best apps for cooking healthier meals to action-packed games for keeping the kids entertained, App Store editors have created themed lists of the most download‑worthy games and apps.

Game and App of the Day

Get a download of this: Our editors handpick one game and one app that can’t be missed — and deliver it fresh to you every day.

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Search

It’s easy to find what you’re looking for with rich search results that include editorial stories, tips and tricks, and lists.

Get all the details on every app.

The app product page gives you the details you need when deciding what to download. From more videos to rankings and reviews, there are loads of ways to help you pick the app that’s right for you.

Chart Position

If an app or game is on the Top Charts, you’ll see the ranking on its app page. So you know how popular it is right now.

Videos

So. Many. Videos. Watch how an app works before you download it or get a preview of the gameplay.

Ratings and Reviews

The streamlined ratings system makes it easy to see how much an app is loved. And when a developer answers a question, everyone can see the response.

Editors’ Choice Badge

This seal of approval is given to apps and games that really deserve a download. If you see this, you know it’s going to be extraordinary.

In-App Purchases

It’s easy to find and make in-app purchases for the apps and games you already own. You can also subscribe to an app or level up in a game even if it’s not on your device yet.

Are you a developer? Grow your business with resources designed to help you create incredible apps and reach more users.